Honda Cars India Limited (HCIL) has introduced the Guaranteed Buyback Program in collaboration with Indian automotive technology platform CARS24. This special program is offered as part of The Great Honda Fest campaign, which aims to ensure the future resale value of newly purchased Honda cars. This will provide complete mental peace to buyers. As part of the triple benefits of Great Honda Fest in October 2024, customers can choose from various options including cashback, maintenance packages, assured buyback program, and more.
Customers will also have a chance to win gold worth up to Rs 5 lakh. With the recently launched Assured Buyback Program, buyers can celebrate their purchase today and walk away with confidence while protecting their investment for the future.
Benefits of the Assured Buyback Program:
No worries about depreciation: Customers no longer have to worry about their car depreciating over time. Guaranteed resale value gives them peace of mind the moment they leave the parking lot.
Financial flexibility: Assured buyout provides flexibility for better planning of financial decisions. This is especially beneficial for those who don’t have time to make major life changes and want to purchase a new home or make any other major investment.
Upgrading a new car: Allows for easy upgrades to more advanced and new energy models over time. This contributes to both personal savings and environmental protection.
Assurance of a good resale price even in times of recession: During economic downturns or market downturns, customers can count on a guaranteed resale price rather than unpredictable market conditions.
No hidden fees or unexpected costs: Clear, up-front terms ensure that customers will not face hidden or unexpected fees at the time of resale.
Less stress for first-time buyers: For customers purchasing their first car, this program takes the guesswork and complexity out of future resale value, making the entire car buying process easier.
In today’s volatile market, many car buyers prioritize resale value when making a purchase. The recently launched assured buyback program is designed to directly address this concern. This guarantees customers a guaranteed resale price from the moment they drive their new Honda car off the lot. The Assured Buyback Program is available across all CARS24 outlets and Honda dealerships across India. Secure your Honda’s future this holiday season and enjoy the journey ahead of you with confidence.
Commenting on the assured buyback program and partnership, Kunal Bahl, Vice President, Marketing and Sales, Honda Cars India Limited, said, “Honda vehicles are known for their reliability, quality and strong long-term performance. Our collaboration with CARS24 to deliver great value. and peace of mind also ensure that buyers will not only enjoy a world-class ride, but will also benefit from safety and better resale value when upgrading.
Speaking about the partnership, Ruchit Aggarwal, Co-Founder and CFO, CARS24, said: “I vividly remember that excitement of driving my own car when I bought my first car, but I also remember the frustration of know if I will succeed. a fair price to sell my car? That’s why the Assured Buyback Program is designed to give car owners the peace of mind they want with Honda’s reputation for unrivaled quality. Customers will know that we have already determined the resale value of their car, allowing them to focus on what really matters. That’s his motivation.”