Ola Electric has launched a new network partnership program to expand its presence in smaller cities. Let us know its details.
Ola Electric (Electric Wave) Ola Electric Ltd. on Thursday announced the launch of its ‘Network Partner Program’ in the Indian market. The program aims to expand the network in smaller cities across the country, so that the adoption of electric scooters can be driven beyond metros. Under the program, the company has onboarded 625 partners to expand its market reach across India. Ola Electric is targeting 1,000 partners before the festive season this year. Apart from this, the company claims to expand its network to include 10,000 sales and service partners by the end of 2025.
Currently, Ola Electric has around 800 stores, which are owned by the company. With the Network Partner Program, this number will increase to 1,800 touchpoints. The company further said that it is also planning to sell its upcoming electric motorcycle Roadster through new dealerships.
The brand is now working on the D2C model, which is a direct-to-consumer model. Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, said that the network partnership program will further enhance the benefits of our D2C network.
Ola Electric offers 6 models in its current lineup. There is the S1 Pro and S1 Air, priced at Rs 1,34,999 and Rs 1,07,499 respectively. Then there is the S1 X+, which is more affordable, priced at Rs 89,999. The S1