Tata Curve has received good response in the market. An increase in Curve sales figures was also noted. Its 8,319 units were sold in the last 2 months. These figures are reassuring for Tata Motors. However, these numbers also increase his tension for a reason. In fact, it is believed that the sale of Curve could affect Tata Nexon’s sales. Tata Punch sales also affected Nexon. In such a situation, with the curved option, customers can be diverted as well.
Nexon has been the best-selling SUV in India for 3 consecutive years. It is the best-selling SUV in fiscal years 2021-2022, 2022-2023 and 2023-2024. However, Nexon’s sales have declined this year. Nexon’s sales, which averaged over 15,000 sales per month, fell to between 11,000 and 12,000. Tata Motors kept Nexon and Curve very close to each other. Many features of the two are similar.
| 2 months of sales of Nexon and Curve | ||
| month | Nexon | curve |
| august | 12,289 | 3,455 |
| september | 11,470 | 4,763 |
| total | 23,759 | 8,319 |
Tata Curve Features and Specifications
>> Curve is available in four versions Smart, Pure, Creative and Achieved. Interestingly, the Tata Curve has become the 11th vehicle in the compact SUV segment. Curve has been built on Tata Motors’ new Atlas platform. The Tata Curve differs from the Curve EV.
>>The Curve features a grille with vents to let fresh air flow into the engine, while the air dam is designed differently. Also different from the Curve EV are the 18-inch alloy wheels, which require a more aerodynamic design to increase range.
>> Talking about features, the Tata Curve gets a four-spoke steering wheel with backlit Tata logo, a 12.3-inch infotainment system with wireless Apple CarPlay and Android Auto, a cluster of 10.25-inch digital instruments, a 9-speaker JBL audio system and comes with a wireless phone charger.
>> Tata Motors has launched the New Curve SUV Coupe at a starting price of Rs 9.99 lakh. At the same time, its top-end model is priced at Rs 19 lakh. However, this is the launch price of this 5-seater SUV. These rates will only be valid for reservations received until October 31, 2024.
Tata curve engine and transmission
>> Tata Motors has a new 1.2-litre GDi turbocharged petrol engine, called Hyperion. He made his debut with Curve. This engine is capable of generating 124 hp of power and 225 Nm of torque. It is paired with either a 6-speed manual transmission or a 7-speed DCA automatic transmission. This new engine is offered from the Creative S trim variant and is priced at Rs 13.69 lakh.
>>The Tata Curve QV variant comes with a 1.2-litre turbocharged engine, which also powers the Tata Nexon. This engine is capable of generating a maximum power of 119 hp and a maximum torque of 170 Nm. This engine comes with a 6-speed manual transmission or a 7-speed DCA automatic transmission. Both engine options with automatic transmission receive paddle shifters, allowing manual control of the gearbox.
>>Tata Curve is available with the option of 1.5 liter Chirotec diesel engine, which generates a maximum power of 117 bhp and a maximum torque of 260 Nm. It also comes with a 6-speed manual transmission as well as a 7-speed dual-clutch automatic transmission. Tata Curve is the first SUV in its segment to get a dual-clutch automatic transmission with a diesel engine. Paddle shifters are also available on the dual-clutch automatic variants of the diesel powertrain.