Sales of Ola’s electric scooters declined, with lowest sales this year in September; This is the reason

Ola Electric’s dominance appears to be waning as the battle for electric scooters heats up in the Indian market. India’s leading electric scooter maker Ola Electric recorded its lowest monthly sales this year in September. Ola managed to achieve sales of 23,965 units in September. Let’s understand the story behind this in detail.

Company’s market share in September
Ola Electric made its public debut about two months ago. The company recorded a monthly decline for the second month in a row. The month-over-month decline in sales also affected the company’s market share. The company’s market share, which had more than 50% market share in April, reached 27% in September. This is the fifth month that Ola has seen its market share decline.

During this period, Ola’s rival companies such as TVS Motor and Bajaj Auto have significantly narrowed the gap, registering continued growth in their market share. However, it remains below Ola and Ather in the electric segment.

Ola Electric declined to comment on the decline in market share and its service network. Analysts believe that Ola’s loss of leadership is due to Raiwal launching new models that are priced closer to Ola’s as well as its service network. There are lines of defective scooters in many showrooms.

According to a report by HT Auto, over the past year, Bajaj has increased the number of dealerships for its Chetak electric scooter from around 100 to over 500 as of June. At the same time, the number of Ola dealerships has increased from just 750 to 800. HSBC analysts said in a note last month that Ola’s service would be one of the “key drivers” in retaining its market share. walk.

Firelit in Ola showroom

It is worth noting that last month, a 26-year-old man was arrested in the southern state of Karnataka for allegedly setting fire to an Ola showroom due to unsatisfactory maintenance of an electric scooter recently purchased.