Honda Cars India Limited (HCIL) has launched the new Apex edition of its popular mid-size SUV Elevate. Now, this edition has reached dealerships. Its videos have started appearing at dealerships. The company introduced this edition during the ongoing festive campaign of Great Honda Fest. The Apex edition is offered in both manual transmission (MT) and continuously variable transmission (CVT) in limited volumes. The company launched Elevate in September last year. This means that it has completed a year-long journey in the Indian market. Since its launch, it has become the company’s best-selling car.
Building on Elevate’s bold design, spacious and comfortable interiors and advanced features, the Apex Edition comes with a new premium set of exterior and interior upgrades. It will be available in all colour options. The company has set its ex-showroom starting price at Rs 12.86 lakh. It is based on Honda Elevate’s V and VX grades. It is priced Rs 15,000 more than the regular variant. It competes with the likes of Maruti Grand Vitara, Hyundai Creta and Kia Seltos.
Honda Elevate Apex Edition Highlights
>> What’s special about the exterior: It features a piano black front spoiler with silver accents, a piano black side spoiler, a piano black rear lower garnish with chrome insert, an Apex Edition badge on the fenders and an Apex Edition emblem on the tailgate.
>> What’s special inside: As for its interior, it features a luxurious two-tone ivory and black interior, premium leatherette door liners, premium leatherette IP panel, 7-color rhythmic ambient lights, and Apex Edition signature seat cover and cushion.
“Honda family ready to welcome customers”
Speaking about the Honda Elevate Apex Edition, Kunal Bahl, Vice President, Marketing & Sales, Honda Cars India Limited said, “Elevate has played a pivotal role in our success and has also contributed significantly to our domestic sales and exports in India. As the festive season approaches, we are happy to launch the new Apex Edition, which is attractively priced and comes with bold new exterior elements that enhance its dynamic and stylish appeal, we are all set to welcome more customers into the Honda family.”